Infographic: 11 Amazing Hacks That will Boost Your Organic CTRs

Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic click-through rates.

Now that you’ve seen the infographic, here are some bonus insights on these subjects that we didn’t have room for.

1. Identify your content with the lowest CTR
2. Avoid keyword-focused titles
3. Use emotional triggers
4. Write in persona
5. Use a numbered list
6. A proven formula for super-clickable headlines
7. Add power words to your description
8. Use descriptive URLs
9. Try out many DIFFERENT headlines
10. Audition your headline ideas with Google AdWords
11. Test your headline ideas with Facebook posts

Source Link: https://searchengineland.com/infographic-11-amazing-hacks-will-boost-organic-click-rates-259311

15 of Google’s Limits You May Not Know Exist

Do not get caught off guard by limitations you didn't know about! Columnist Patrick Stox shares 20 Google limitations that may affect SEO  (Search Engine Optimization) efforts.

Google has many different tools, and keeping in mind that they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into.

• You can add up to 1,000 properties in Google Search Console
• Google Search Console will show up to 200 site maps
• Disavow file size has a limit of 2MB and 100,000 URLs
• Render in Google Search Console cuts off at 10,000 pixels
• Google My Business allows 100 characters in a business name
• 10 million hits per month per property in GA (Google Analytics)
• Robots.txt max size is 500KB
• Sitemaps are limited to 50MB (uncompressed) and 50,000 URLs
• Google’s crawl limit per page is a couple hundred MBs
• Keep the number of links on a page to a few thousand at most
• 5 redirect hops at one time
• Google search limits to 32 words
• 16 words on alt text
• YouTube maximum upload size is 128 GB or 12 hours
• Google Keyword Planner limits you to 700

Source Link: http://searchengineland.com/20-googles-limits-may-not-know-exist-281387

11 SEO Techniques and Strategies for 2017 (Infographic)

Are you looking for some of the best and latest Search Engine Optimization SEO techniques and strategies and trends for 2017?

Pay attention to our following pointers to learn the advanced SEO techniques in 2017, and start working on it before this year ends:

1. Mobile is the future
2. The rise of voice search
3. Make your site super-fast
4. Make your website mobile friendly
5. Constantly produce in-depth high quality content
6. Make a strong presence in social media
7. Link building: Keep quality in mind, not quantity
8. Use long tail keywords in your SEO strategy
9. Switch your website to https
10. User experience is the new SEO
11. Google is the King, but don’t forget Bing and Yahoo

We are here to help you get there.

Conclusion:

The advanced Search Engine Optimization techniques and strategies in 2017 are expected to improve the functionality and quality of a large number of websites before the first semester.

With more people becoming educated on the subject, we can expect much better experience from engines as well as leading sites like Wikipedia, etc., to boost their game and improve one of the best things in the world: The World Wide Web.

Source Link: https://mytasker.com/blog/seo-strategies-and-techniques/

A Complete SEO Checklist for Web Developers

Website developers are not always quite as savvy as SEO practitioners when it comes to creating websites that perform well in the SEO arena. Even though development requires a set of technical skills, different technical skills are required for SEO. By following a standard checklist, it can be possible to follow Google’s Webmaster guidelines while also getting ahead in the all-important competitive space in SEO. This checklist looks at things like site speed optimization, structured data, HTML improvements, cross-platform compatibility, and other development tasks from a developer’s perspective in the context of SEO.

• Is My Google Webmaster Tools Properly Installed? Is Google Analytics (Or Stats Tool of Choice) Installed?
• Is Your Site Mobile-Friendly?
• Mobile URL Structures Leading to Duplicate Content
• Is My Structured Data Coded Properly?
• Does My Robots.Txt File Have a “Disallow From The Root Directory” Directive?
• Does My Site Contain Instances of Staging Site Sub-domains?
• Does My Site Contain Major Instances of Coding Errors?
• Does My Site Contain an Efficient Code Layout?
• Are Images Causing Unnecessary Bottlenecks?
• Are Any Rogue Plug-Ins Causing Major Issues With SEO?
• Is Your Server Using GZip Compression?
• Server Time to First Byte Loaded

Final Parting Thoughts
Developing websites can be a fun, exciting endeavor. But they can also be a challenging affair wrought with issues that can plague a website’s SEO performance for years to come if you are not careful. Performing an in-depth website audit on an existing site could be the answer you need if you want to solve your website problems.

Read More: https://www.searchenginejournal.com/complete-seo-checklist-web-developers/185410/

The 10 Most Important SEO Tips You Need to Know

A lot has changed in the SEO world.

If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings, without risking a Google penalty.

Let’s get started: 

1. Remove anything that slows down your site.
2. Link to other websites with relevant content.
3. Write for humans first, search engines second.
4. Encourage other trustworthy sites to link to you.
5. Have web analytics in place at the start.
6. Write unique and relevant meta descriptions for every page.
7. Use readable and meaningful URLs only.
8. Build momentum with social signals.
9. Use the right keywords in your images.
10. Create & publish unique content consistently to improve your rankings.

If you pay attention to these important SEO tips, I guarantee that you’ll create better content, drive more organic traffic, acquire more leads and grow your revenue.

Read the full article Here http://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/

Which other SEO tips or techniques do you think are most crucial for improving search rankings?

Google My Business Now Offering Some Businesses Email-based Confirmation

Now, you do not need to wait for the post card from Google or find out getting the mobile phone or telephone confirmation from your phone tree. Some can confirm their local listing via email.

Google appears to be allowing some companies owners to confirm their local listings within Google My Business through email confirmation.

Kiran C. Kumar uploaded a screen shot of this in action on Twitter. You can view Google here's offering Kiran 3 solutions to confirm the business. The very first option is by emailing an email address for instant verification. The other two methods are typical, via phone or postal card.

This is a screen shot displaying the e-mail option:

Here you can confirm the business “by email now,” and it lists one of the  e-mail addresses and their official website.

Which should help Google search engines get more confirmed businesses in Google My Business/Google Maps.

Read the full article on Search Engine Land.

An Ideal Local SEO Landing Webpage

Writer Marcus Miller shares tips, advice as well as an infographic on creating highly improved, high-converting landing pages for local SEO (Search Engine Optimization).

We use hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the company I run, Bowler Hat.

One pattern we often see is the fact that larger and seemingly more respected businesses don’t be as good in local search as it should. Presently there are many reasons for this, and having multiple locations amplifies the need for solid local Search Engine Optimization foundations. A common concern we come across is the lack of a well-optimized and well-performing website landing page for local businesses.

On this page, we aim to illustrate what we should believe to be the perfect location landing page, based on our experience working with local businesses.

We have to tick our SEO boxes here, but we must also improve the leads made from these pages — to get this done, we have to look at the intersection of lead generation and local SEO.

Exactly where lead generation meets local SEO

There are two key elements to think about here:

1. Local SEO ranking factors
2. Landing page conventions

You want to create a flawlessly optimized page from a Local SEO perspective but also a finely tuned business lead generation machine. These webpages should allow the customer to achieve their goal — similar to a traditional lead-focused landing page.

Clearly, there is some synergy here. To create pages that are really visible, they should also be highly useful and allow the customer to get in touch and generate us those all important leads.

1. Local SEO ranking factors

Listed here are the ranking factors that are relevant for local SEO landing page optimisation:

• City, state in landing page title.
• Click-through rate from search results
• Topical keyword relevance of domain content
• Quality/authority of inbound links to landing page URL
• Product/service keyword in landing page title
• Page authority of landing page URL
• City, state in landing page H1/H2 tags
• HTML name, address and phone number (NAP) matching location NAP
• Load time of landing page
• NAP in hCard/Schema.org on landing page URL
• Geographic (city/neighborhood) keyword relevance of domain content

This may not be to say every one of these is relevant for each and every job, but we will want to factor in as many of these as possible in our quest to have the SEO signals dialed in for our landing pages.

2. The perfect landing page

Most of the landing page science comes out of the PAY PER CLICK industry. In the end, if you are paying to drive traffic to a given page, then you normally want to squeeze every last bit of performance from the page. Presently there is no absolutely perfect layout, and the right page will very much be based upon what is being promoted; however, we will take some guidance from proven best practices.

• Ad copy & context.
• Page headlines
• Product features
• Product benefits
• Location map
• Call(s) to action
• Social proof
• Your team

The perfectly optimized local website landing page

So it naturally employs that the perfect local SEO landing page is also a finely configured lead generation page. This specific ticks the boxes for Google, and most significantly, it achieves what your customer is looking for.

To higher illustrate this, we have came up with the following Infographic that shows how you can implement all of these key SEO and landing page elements on a killer website landing page (click to enlarge):

The Perfectly Optimized Local Landing Page, by Bowler Hat and Search Engine Land

SEO and landing page synergy

It is straightforward to get trapped in too filter a perspective — whether that is SEO, PAY PER CLICK, landing page optimization or one of the other myriad digital marketing techniques. My intention here was to illustrate how training from one discipline will most likely complement and improve another.

7 Types of Keywords to Boost your SEO Strategy

Thinking what types of keywords you should be focusing on? Columnist Ryan Shelley shows how to categorize keywords by using a personalized and industry-focused approach.

Keywords are essential to every aspect of your SEO campaign, from on-site placement and utilization to link prospecting and acquisition. Knowing which terms to focus on and how to target them can produce great results or end in a huge flop.

Defining and categorizing your keywords can help in your link outreach and community building online, both of which are essential to be able to drive relevant traffic to your site. While there are quite a few of schools of thought when it comes to the types of keywords we should use, I want to walk you through the seven types we use at my company and how we use them in all areas of our SEO strategy.

1. Market-defining keywords: Market-defining keywords are terms and key phrases the people in your target market uses when discussing about your business or industry. These phrases are usually very broad and generic, so they really are often much harder to get ranking for than others; nonetheless, they are still very important.
2. Customer-defining keywords: Customer-defining keywords are the terms and key phrase your customers use to define themselves. Exactly what do your customers call themselves? How do they refer to others in their group? Both of these questions will guide you to uncovering these powerful keywords.
3. Product keywords: Product keywords describe what you sell. When listing out there and researching these phrases, be specific. For example, if you sell personal computers, use the brand names as well: Dell laptop, MacBook Pro, Surface Pro and so on. This will help you discover some great opportunities and prospects who meet very specific niches within your target customer segment.
4. Industry thought leaders: Industry thought leaders are individuals or groups within your market segment that are known, respected and established the tone. These are generally the people everyone else is aware, of course, if they don’t, they should. While these keywords won’t be at home title tag, they are incredibly great for your outreach efforts. Industry thought leader terms can help you uncover PR and job interview opportunities that can appeal to targeted traffic to your site.
5. Competing company names: Competing company names are useful in discovering how others report as well as treat companies similar to yours. These terms are similar to industry thought leaders in that you will not be using them for on-site optimization. Using competing company names, you’ll be able to see who have covered your competition in the news, on forums and websites — and you may dig to their reviews to get a much better idea of what you are up against.
6. Related vertical keywords: Related vertical keywords are terms within your target segment ecosystem. These terms can range from vendors to customer industries, however they need to have a clear link with your main audience. These terms are helpful in uncovering new prospecting opportunities, as well as helping you build a strong community of like-minded individuals.
7. Geotargeted keywords: Geotargeted keywords are key for your local rankings. According to Google Search engine, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer/tablet did the same.” Defining your geotargeted keywords will help you focus o local prospects, groups and events your company can build relationships and/or sponsor.

Final Conclusions

With regards to finding, organizing and taking advantage of keywords, the biggest piece of advice I will give you is usually to be patient and maintain digging. A lot more you search and check out, the more you’ll discover. Once you've your list, set up keywords by action, and develop your plan. Improve your site, and then give attention to your outreach. Using these keywords, you will be able to create a community that helps drive your site in the right direction.

Read the full article on Search Engine Land.

All About the New Google RankBrain Algorithm

Just lately, Google Search Engine made another one its interesting yet painfully ambiguous announcements: the business is now counting on the power of an artificial intelligence system known as RankBrain to keep an eye on the SERPs (Search Engine Result Page), make improvement where necessary, and in the end guide the development of their core search algorithm.

What is Google RankBrain?

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its SERPs, as was reported by Bloomberg and also proved to us by Google also.

What is machine learning?

Machine learning is in which a computer instructs itself how to take action, Alternatively than being shown by humans or pursuing detailed programming.

What is artificial intelligence?

True artificial intelligence, or AI for brief, is in which a computer is often as smart as a individual, at least in the sense of learning both from being shown and from building on what it is aware of and making new connections.

What exactly does RankBrain do?

From emailing with Google, I gather RankBrain is principally used in an effort to interpret the queries that individuals post to find webpages that might not have access to the precise words which were searched for.

When Did RankBrain start?

Google informed us that there was a continuous rollout of RankBrain in early 2015 and that it is been completely live and global for a couple of months now.

How about an example?

While Google did not give sets of queries, the Bloomberg article did have an individual exemplory case of a query where RankBrain is supposedly supporting. Here it is:

"What’s the title of the consumer at the highest level of a food chain"

To a person without professional, “consumer” appears like mention of someone who purchases something. However, it is also a technological term for something that consumes food. There's also levels of consumers in a food chain. That consumer at the highest level? The title — the name — is “predator.”

Getting into that query Google provides good answers, even though the query itself seems pretty odd:

Now consider how similar the results are for a search like “top level of the food chain,” as shown below:

Read the full article on Search Engine Land.

Google Brings Rich Results Filter to Search Analytics Report within Search Console

After viewing leaked screen shots of a rich results filter in the Google Search Console, it is currently available for all to make use of.

Google Search Console has silently added an attribute within the Search Analytics report to filter data predicated on “rich results.”

Rich results are when your webpages arrive in the SERP as rich cards or other types of rich snippets. The report gives you an improved sense of just how many impressions and clicks you get for rich results and the way CTR might are different in comparison to normal SERP.

This is a screen shot displaying the rich results filter within the search appearance option:

At Google I/O, we found proof that this kind of filter was approaching, and today it is here now. Google did add the AMP filter compared to that report some time in the past.

Google hasn't yet declared the rich results filter availability in this report, however you can see it.

Read the full article on Search Engine Land.

Five Insights Your Paid Search Team Should be Stealing from Organic

Google Analytics recently added Google Search Console reports to help analyze inbound search traffic. Columnist and Googler Matt Lawson talks about how you can utilization of this improvement to enhance your paid search performance.

Having clicks is fantastic, but it’s a lot more important to learn very well what goes on once you get those clicks. That's the reason I was so excited last 30 days when my workplace, Google Search engine, declared a deeper incorporation between Google Search Console and Google Analytics (GA).

Along with these wonderful new information, you can view how visitors come to your site, along using what they performed after they got there.

It can a big win for incoming marketers of all styles and sizes. But I actually, alas, am not an incoming marketer. Paid search is my butter and bread. Not attempting to overlook out on the data-joining goodness of this new group of reports, I actually wish to have the cool new things you can do with Search Console reports in Google Analytics, and how you can take organic search insights and apply them to your paid search campaigns.

1. Find out what organic’s doing to push lots and lots of traffic (even if it’s unengaged traffic)
2. Identify organic webpages with great on-site engagement but low CTR to expand your paid strategy
3. Learn which queries are ranking well for every single organic landing page, and make sure your paid listings complement them
4. Use insight from the new Devices report to craft a strategy for device bid adjustments (including tablets)
5. See which countries performing well organically to help decide where to expand your Google adwords account

Bottom Line:-

These new Search Console reports in Google Analytics explain to you both how users reach your site through organic search and what they do when they get there. Your SEO team isn’t the only one which can squeeze value out of these reports, though. In case you’re in paid search, you can steal those insights and make them your very own.

Read the full article on Search Engine Land.

Brief Change Suggests Local SEO Ranking Factors are Different for Branded Queries

Do you know the dissimilarities between branded and non-branded local packs in Google Search Engine, and how might ranking factors be weighted in a different way for each? Columnist Joy Hawkins shares her observations.

I had a unique experience a few months back that proved that Google weights local ranking factors in a different way for branded search terms than they are doing for non-branded ones.

Before I clarify what occurred, I have to first explain that there are currently two different types of local 3-packs (branded versus non-branded), and my conclusion is that the ranking factors for these are not the same.

Branded vs. non-branded 3-pack

Typically the branded 3-pack is generally what you get when you search things like “sears dallas” or “starbucks seattle” or “state farm chicago.” (However, I frequently see Google Search engines displaying branded 3-packs for non-branded queries. I’ve always determined this means that Google Search engines somehow “thinks” the query is a branded search when it’s really not.)

You will get a non-branded 3-pack when you search common categories like “shopping mall chicago” or “auto insurance baltimore.”

Read the full article on Search Engine Land.

Ten Amazing Father’s Day Video Clips by Brands To Motivate You

Father, the most important person of our life and a special day that we call, Father’s day has been celebrated from many decades. Although, the time may differ but almost every country of this world celebrates the special day for fathers. No matter which country you belong to the thing that matters is your way you plan the day for your dad.

1. Caring Makes My Dad, My Hero by Dove

2. This Father’s Day, Go Ask Dad by Gillette

3. Celebrating Life Lessons From Dad This Father’s Day by FamilyShare

4. Helping Dad Thrive In the Digital Age by DollarShaveClub

5. "My dad's story": Dream for My Child by MetLife

6. Happy Father’s Day, Mom! by AngelSoft

7. #DadHacks - The Ultimate Dad Belt by MarksClothing

8. My Dad by HERSHEY’S

9. Father’s Day Surprise by Coca-Cola

10. Happy Father’s Day by Volkswagen

Best Ways to Celebrate Father's Day

Talking about celebrating anything drag us towards the online shopping websites for all the necessary items for celebration. As far as gift is concern we should try our best to decide what can make our dad happy on the special day. The foremost thing that you should purchase is a beautiful card, which you can get on online stores. While mentioning about online store one thing strike on my mind and that is “Flowers Order Online Delivery”. Now, flowers are available on online stores also and this makes it easier for you to purchase flowers for your dad on Father’s Day.

Happy Father’s Day, everyone!

5 Ways to Maintain your SEO Ranking

You have worked hard to achieve the top spot on Google Search engine -- you now have to defend your position. Writer Daniel Faggella provides his advice for staying on the top.

Creating a regular source of web site traffic is the basis of every internet business. In case you don’t have site visitors coming aimed at your website, it is impossible to convert them into prospects and loyal, long lasting customers. When you set up yourself being an authority through the lens of Google Search engine, it will improve your presence in search engine queries.

But you may be wondering what happens after you’ve gained your top spot in Google SERPs?

Contrary to public opinion, ranking for particular keywords is merely half the struggle. The core tenets of SEO are constantly changing, and marketers need to remain up to date with the latest trends.

Today, I am going to talk about how exactly you can sustain the keywords for which you have worked extremely hard to achieve rankings. These types of strategies will also help protect you from any potential algorithm changes.

1. Update your site
2. Speed up your site
3. Expand your link building
4. Outbound and internal links
5. Build your social media presence

Here are a couple of snappy tips that you can use to build your blog’s visibility on online networking:

• Add social media share buttons to the sidebar of your articles.
• Use express suggestions to take action in your content (e.g., “If you liked this content, make sure to share it by clicking this button here.”).
• Offer a free bit of content to your clients in return for a social media share.

Closing thoughts

SEO is a long-term process that doesn’t generate results overnight. Regularly,you require a couple of months before you start noticing the products of your Search engine optimization work. Executing the above 5 strategies will help you keep up your authority long after you have positioned for a specific keyword.

For more information visit Search Engine Land for the full article.

Google Search Analytics Report Adds the Ability to Compare Queries

Now you can compare one search phrase to a new in the Google Search Analytics report within the Google Search Console.

The goal of the “Compare queries” filter is to compare one query against another. A person can currently only compare two queries. Here is what that report seems like when you do the comparison:

You are able to access this feature by logging into your Google Search Console account and clicking on Search Analytics. Then click on the Queries section and choose “Compare queries.”

Then that pops up, and you will enter in your search phrases:

For more information visit Search Engine Land for the full article.

Common Misconceptions When Measuring SEO Content Performance

As Search Engine Optimization practitioners turn their focus in the direction of user engagement as a measure of content success, columnist Ian Bowden says the regular wisdom surrounding user engagement metrics may, in fact, be misleading.

It comes with an assertion by many that low bounce rate and high average time on website are indicators of successfully executing content. In some situations, this will be true; however, in many others, it will be an incorrect flag. At worst, these metrics can even be indicators of poorly executing content.

Below are a few common misconceptions:

1. Bounce rates should always be low across the site.
2. A high average time on site indicates strong-performing content.
3. A high average of pages per visit signals positive user engagement.

Make smarter optimization decisions

Implementing effective measurement frameworks to your content marketing initiatives will generate better goals, and for that reason, better optimization decisions. To get started:

• Categorize your content by user intent. 
• Create a suitable measurement framework for each category.
• Create advanced segments within your analytics packages.
• Optimize.

Quite simply, creating content with the informational needs of the user in mind is most likely to deliver success.

For more information visit Search Engine Land for the full article.

7 E-commerce SEO Trends we’re seeing in 2016

For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.

Number of types of online business can usually benefit from Search Engine Optimization more than e-commerce websites that allow for direct consumer dealings. Not only can you secure more web traffic, you can also optimize specific product webpages to funnel visitors your most profitable or popular pages.

Below, I’ve compiled a list of seven important SEO trends in the e-commerce industry you should be paying attention to:

1. Out-of-the-box SEO is better than ever
2. Long-form content is crucial
3. Sharability is key
4. Video content is outperforming pretty much every other kind of content
5. Mobile optimization is now absolutely critical
6. Voice search and digital assistants are gaining popularity and usage
7. Local results are becoming more prominent

Final thoughts

Keep close track of these 7 trends to ensure that your marketing campaign remains relevant and noticeable in the modern time. Depending on your goals and how heavy a role SEO plays in your overall business development, the recommendations above should take a top priority in your marketing spend.

For more information visit Search Engine Land for the full article.

Infographic: The Ultimate Guide to SEO-Friendly URLs

Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful infographic.

For more Information visit Search Engine Land for the full article.

Google Launches Business-friendly Tool that Tests Your Website Mobile-friendliness & Page Speed

Google's new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.

Google announced on the Google Small Business blog that they have released a new landing page to test your website’s mobile-friendliness, Mobile speed and Desktop speed all in one place.

Here is what the scores say:

Mobile-friendliness: This is the quality of the experience customers have when they’re browsing your site on their phones. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile speed: Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. If customers are kept waiting for too long, they’ll move on to the next site.

Desktop speed: This is how long it takes your site to load on desktop computers. Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

Here is a screen shot of the report for this site:

Here is a screenshot of the report Google emailed me later:

Give your site a test at testmysite.thinkwithgoogle.com.

Please visit Search Engine Land for the full article.

Google Tests New Look for "People also search for" Feature

Google has been caught testing a new interface again in the mobile search results. This one is around the "people also search for" search feature.

Here is an animated GIF based on some of the screen shots

Google is constantly testing new interfaces, so this should come as no surprise.

The post Google tests new look for people also search for feature appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.