Showing posts with label seo strategies. Show all posts
Showing posts with label seo strategies. Show all posts

Common Misconceptions When Measuring SEO Content Performance

As Search Engine Optimization practitioners turn their focus in the direction of user engagement as a measure of content success, columnist Ian Bowden says the regular wisdom surrounding user engagement metrics may, in fact, be misleading.

Common Misconceptions When Measuring SEO Content Performance

It comes with an assertion by many that low bounce rate and high average time on website are indicators of successfully executing content. In some situations, this will be true; however, in many others, it will be an incorrect flag. At worst, these metrics can even be indicators of poorly executing content.

Below are a few common misconceptions:
  1. Bounce rates should always be low across the site.
  2. A high average time on site indicates strong-performing content.
  3. A high average of pages per visit signals positive user engagement.

Make smarter optimization decisions
Implementing effective measurement frameworks to your content marketing initiatives will generate better goals, and for that reason, better optimization decisions. To get started:

  • Categorize your content by user intent. 
  • Create a suitable measurement framework for each category.
  • Create advanced segments within your analytics packages.
  • Optimize.

Quite simply, creating content with the informational needs of the user in mind is most likely to deliver success.

For more information visit Search Engine Land for the full article.

Intricate Relationship between Google Search and SEO in 2016

View the complete details about Google Search and SEO in 2016 [Infographic]. This infographic focuses on the intricate relationship between Google Search and SEO. Includes general information about Google Search and its users and more specific ones on Organic Search that will give you useful insights and food for thought for your future or existing SEO strategies.

Here’s a great infographic on Google search & SEO:

Intricate Relationship between Google Search and SEO in 2016

The original infographic source is available: http://www.oncrawl.com/infographic-google-algorithm-updates-from-2003-to-2015/