Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic click-through rates.
Now that you’ve seen the infographic, here are some bonus insights on these subjects that we didn’t have room for.
- Identify your content with the lowest CTR
- Avoid keyword-focused titles
- Use emotional triggers
- Write in persona
- Use a numbered list
- A proven formula for super-clickable headlines
- Add power words to your description
- Use descriptive URLs
- Try out many DIFFERENT headlines
- Audition your headline ideas with Google AdWords
- Test your headline ideas with Facebook posts
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic click-through rates.
