Maile Ohye describes how to create a holistic SEO strategy inclusive of all your company's online channels (website, blog, social media channels). She uses the mock company, Webmaster Central, and pretends to be the SEO manager of the Webmaster Central Blog.
Here's a great video from +Maile Ohye
The video covers these high-level topics like:
- Using Webmaster Central as mock company
- Understand searcher persona workflow
- Determine company and website goals
- Audit your site to best reach your audience
- Execute and make improvements
- Overcoming obstacles
