The Google Panda Update

Online business greatly depends upon the search engine optimization of the business. Google is one of the most popular search engines and it ensures that the search results displayed to the visitor are of premium quality standards. Since long, Google has been following certain algorithms to verify the search engine results quality. However, since last year, Google has has introduced new and enhanced algorithms to filter low quality content or thin content from the search engine searches. Google Panda is this algorithm, which affected 12% of the search results and also halved many sites’ unique visitors.

Google Panda update has hit various marketers across the world, and if your website gets most of its traffic from the U.S, then you might have been affected too with the update of the Google Panda algorithm. In case, you are affected by the Panda update, you need to wait for the next update to come and verify if the changes made are effective or not and whether Panda is off your site’s back or not.

Factors that According to Google Panda Suggest about a Low Quality Site:

• More Ads: If the site is burdened with variety of advertisements and there are around 5 or more ads in a block, a visitor might not be interested in your site, nor the Google search engine.
  
  
• Low Quality Content: Content is the king in an online business. If the pages on a website are poorly written, or have lack of relevant data as per the searched keyword or targeted key phrase, panda algorithm will mark the site as a low quality site. This can affect the Page Rank and other significant factors of the site.
  
  
• Less Content: Until recently or before the Google Panda Update, web pages were allowed to be thin or with very less content. However, the panda update has suggested that a website should contain moderate content and all should be relevant and of high quality.
  
  
• Low Quality Link Building: Low quality back links to your websites can hamper the traffic to your website and it can also crack down the website and reduce its search engine weight-age due to spammy back links. So say goodbye to low-quality link building.
  
  
• With the recent setbacks to most of the website businesses and drop in the number of visitors to the sites, many online marketers have understood the value of good quality content, high-quality back links and moderate content size. Google Panda algorithm was developed to introduce the above mentioned and many other ranking factors to decide quality of the content. The sites failing to match these new introduced standards were hit by the algorithm and faced a lower number of visitors and a drop in the overall business.

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